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Why is optimising your website imagery good for SEO?

Sometimes it’s the little details which make the biggest difference to your small business. Optimising website images is exactly one of those small tasks. This blog is full of expert information for you to optimise your photography in no time. We get small businesses, and we get small business owners.

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Can you do SEO yourself?

The words "search engine optimisation" may sound overwhelming to you, but they don't have to. You can do SEO yourself - and here are some reasons you should.

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Last updated 10.02.2020

The words “search engine optimisation” may sound overwhelming to you, but they don’t have to. There are numerous resources available both on and off the web that are here to help you create a successful SEO strategy; one that you can execute yourself! So, yes – you can do SEO yourself – and here are some reasons you should.

Learn a new skill

SEO is a skill, and there is no doubt about that. You’ll learn how to study trends in optimisation and find different formulas to help you achieve top search results. Tips and tricks can be found in every nook and cranny of the internet, and you get a chance to play around with them all. The best part is, once you find something that works well – you’ll be the one reaping the benefits.

Save money

Taking on any task by yourself can save you money, whether you’re fixing your sink or learning how to write blogs for yourself. By taking on your SEO, you’ll be able to save money on strategists, copywriters, editors and more!

DIY SEO will help you save money from the start, along with in the future. Once you’ve established yourself with your core keywords and have learned how to write incredible content, you can sit back and relax and watch your sales roll in.

It doesn’t have to be scary

With all of the resources available today, you’re in good hands. Many online communities are buzzing with people willing to help and share their experiences. Whether you join an online forum, sign up for daily newsletters or buy a couple of books – you’ll hit the ground running in no time.

Hiring an expert 

While DIY SEO is an excellent option for many new businesses, some people simply don’t have the time. That’s where the professionals come in. SEO specialists are here to drive traffic by ensuring that your website gets the best ranking on search engines. SEO experts understand the needs of their clients and promise to deliver, which is why they make a great alternative for those who aren’t looking to take this on all by themselves. Another reason to hire an expert would be to expand on a strategy you’ve developed or for some new and fresh ideas.

Ultimately, doing SEO by yourself is exciting, and it is your business, after all! We love learning new things and developing new skills, and you should too.

You can achieve great results with DIY SEO or with some help from the experts. No matter what SEO route you choose to take, make sure you have a great site to do it on.

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  KitStart is a brand name owned by BaseKit Platform Ltd. This privacy policy sets out how we use and protect any information that you provide to BaseKit when you use the KitStart app or any other websites hosted by BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. We may change this policy from time to time by updating this page. We will inform you of any changes made to this policy directly using the email address registered when you set up a KitStart account. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2023. What information do we collect? As a minimum, we require the following information in order for you to register for a free two week trial account with KitStart:
  • Your first name and last name
  • Your email address
  • A password
Should you wish to upgrade your free two week trial account to a paid Start Simple or Start Premium account you will need to provide additional information, including:
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  • Payment card details

We use third party providers for all card payments so we do not store your postal address or payment card details in our database at any time.

We’re not able to take responsibility for any information that you submit (for example via contact forms) via websites created and published by KitStart users.

How we use the information you provide

The information that we collect and store about you is primarily used to enable us to provide you with products and services related to KitStart. However, we may also use your information:

  1. To help us improve our products and services
  2. To send you email communications about special offers, news, hints and tips, product updates or other information which we think you may find helpful
  3. To contact you for product and market research purposes

Note that we will only use your information as described in points 2 and 3 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com.

Storing your personal data

We store the data we collect on secure servers in data centres located in Europe. Any data we store is only accessible directly by a small number of authorised staff.

We may use third party suppliers to provide services such as payment card processing. These parties may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy.

We use a customer management and billing system called Upmind. To discover more about Upmind, how and why they collect, store, use and share personal data, please view the Upmind Privacy Policy here. The privacy policy will also detail your rights in relation to your personal information, and how to contact Upmind and supervisory authorities in the event that you have a complaint.

We will store your data for as long as you have an active account, whether it is a free account or a paid account. For all dormant accounts, we keep data for up to 5 years after which it is securely deleted.

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We are committed to ensuring that your information is completely secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store.

The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.

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A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:

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The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy.

You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you will not be able to use our apps and you may not be able to take full advantage of our websites.

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We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy.

We may also disclose your information where we are required to do so by law.

Controlling your personal information 

You may choose to restrict the collection or use of your personal information in the following ways:

  1. When registering your account with KitStart, you may opt in to receive promotional email communications.
  2. If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  3. At any time you can opt out of promotional email communications by sending a request to support@basekit.com.
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Should you wish to access the information we hold about you, please send a request to support@basekit.com.

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