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Ways you can diversify your business with KitStart

At KitStart our goal is to help small business entrepreneurs thrive with our digital tools. Read how our packages can help you diversify your existing offering.

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Last updated 12.12.2018

When you create your own website, you have total creative freedom to make it entirely your own, with as many quirks and unique touches as you like. When you first get started, there are a few things you should be checking as you go along – and definitely before you take the exciting step of hitting the publish button! In this blog we’ve rounded up the top six things to check before publishing your website.

What is your website about?

This is something you should keep asking yourself throughout the process: is it obvious what your website is about? It sounds simple, but it can be all too easy to lose sight of your website’s focus when you’re looking at colours, styles, images and copy. If your website is a business website, make sure your business is front and centre, and it’s clear what it’s about.

Are you happy with the colours?

Make sure all the colours work together. If you’ve used different colours on different pages or sections, was this intentional? You can change colours as often as you like, so don’t be afraid to play around to see what works best. Think about which colours represent your business, and tie them in with any colours in your branding, if applicable.

Is all your content present and correct?

Make sure you haven’t left any of the sections you’ve added incomplete. Never underestimate the value of a double (and triple) check of spelling and grammar. Fresh eyes can work wonders; ask somebody else to check over the content if you can, or come back to it yourself after a break.

Have you got all the pages you want?

For example, if you’ve told people to contact you, have you got a dedicated contact page? Check all your links go to the right place. It’s also worth checking out a few websites you are familiar with, to see if they’ve included any key pages you might have forgotten.

Are you happy with the fonts? Is it easy to read?

Make sure your fonts look good in preview mode, and work together. Does all the text fit into the different sections so you can easily read it? Like the colours, you can change your fonts as often as you want, but it’s worth finding one you’re happy with to begin with – if you can be as consistent with any other branding as possible, it will give your website (and business) a more professional look.

Does it work on mobile?

This is very important – lots of your visitors and potential customers will be looking at your website from a mobile device, so you need to make sure all your hard work pays off on mobile devices and computers! Make sure you use the different preview modes and check that all the pages look good in any format.

Since KitStart has been designed to reduce the amount of time and effort you need to put into these elements, many of these things will just be very quick checks. For example, our style options have been designed to work across the whole site – so any check of colours and fonts only needs to take a second! Keep checking in with the above questions about your website’s aim, content and style and you’ll soon find you’ve quickly and easily made the exact website you want and need.

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  KitStart is a brand name owned by BaseKit Platform Ltd. This privacy policy sets out how we use and protect any information that you provide to BaseKit when you use the KitStart app or any other websites hosted by BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. We may change this policy from time to time by updating this page. We will inform you of any changes made to this policy directly using the email address registered when you set up a KitStart account. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2023. What information do we collect? As a minimum, we require the following information in order for you to register for a free two week trial account with KitStart:
  • Your first name and last name
  • Your email address
  • A password
Should you wish to upgrade your free two week trial account to a paid Start Simple or Start Premium account you will need to provide additional information, including:
  • Your full postal address including your postcode / zip code
  • Payment card details

We use third party providers for all card payments so we do not store your postal address or payment card details in our database at any time.

We’re not able to take responsibility for any information that you submit (for example via contact forms) via websites created and published by KitStart users.

How we use the information you provide

The information that we collect and store about you is primarily used to enable us to provide you with products and services related to KitStart. However, we may also use your information:

  1. To help us improve our products and services
  2. To send you email communications about special offers, news, hints and tips, product updates or other information which we think you may find helpful
  3. To contact you for product and market research purposes

Note that we will only use your information as described in points 2 and 3 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com.

Storing your personal data

We store the data we collect on secure servers in data centres located in Europe. Any data we store is only accessible directly by a small number of authorised staff.

We may use third party suppliers to provide services such as payment card processing. These parties may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy.

We use a customer management and billing system called Upmind. To discover more about Upmind, how and why they collect, store, use and share personal data, please view the Upmind Privacy Policy here. The privacy policy will also detail your rights in relation to your personal information, and how to contact Upmind and supervisory authorities in the event that you have a complaint.

We will store your data for as long as you have an active account, whether it is a free account or a paid account. For all dormant accounts, we keep data for up to 5 years after which it is securely deleted.

Security

We are committed to ensuring that your information is completely secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store.

The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.

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A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:

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The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy.

You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you will not be able to use our apps and you may not be able to take full advantage of our websites.

Disclosing your information

We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy.

We may also disclose your information where we are required to do so by law.

Controlling your personal information 

You may choose to restrict the collection or use of your personal information in the following ways:

  1. When registering your account with KitStart, you may opt in to receive promotional email communications.
  2. If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  3. At any time you can opt out of promotional email communications by sending a request to support@basekit.com.
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  5. If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com.

Should you wish to access the information we hold about you, please send a request to support@basekit.com.

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